The site had very few internal links, especially to two important geo-landing pages. We reworked the internal links to help Google understand where the most important content was to be found. We also removed a great number of toxic external links and did some digital PR to gain a handful of select, high quality new links. I actually think that disavowing toxic links has little effect and tend to ignore them now.
- This will ultimately help you improve your strategy by identifying what’s driving results and where to focus next.
- High organic SEO rankings and PPC ads can increase brand awareness and credibility.
- People who wish to make a blogging career usually believe that popularity and good writing skills are enough for a success.
- Once improvements are made, you should monitor their performance for quite a while, as some can take a long time to take effect.
- To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance.
- Next, you need to make sure that your content is popular among readers and other bloggers.
Links & Navigation
In order to perform the most accurate SEO audit possible, we’ll need access to your web analytics platform. Previous B Corp award-winning agency owner (acquired by SideShow Group) with 20 years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution. Carl has previously worked on digital strategies for BlackRock, British Airways, Aviva, John Lewis, O2, Eventbrite, Marks & Spencer, NAP Group, Estée Lauder, and Compare the Market. Yes, you can download a PDF file with your SEO check results by clicking on the “PDF Export” button right at the top of the results page.
What is a technical SEO audit?
Digital agencies and enterprise organizations with large websites are in the best position to benefit from everything that OnCrawl offers. Every digital marketer should know how to conduct a technical SEO site audit, but doing so entirely “by hand” is unnecessarily time-consuming and tedious. Organic SEO refers to all white-hat SEO strategies aimed at getting your business on the first page of Google.
If you want to BHS Links maximize the performance and results of your SEO strategy, conduct SEO audits on an annual or bi-annual basis. For larger websites, such as ecommerce sites, experts recommend audits on a quarterly basis. For example, when you partner with WebFX, your dedicated account manager conducts an in-depth audit of your site to create a personalized, data-driven strategy.
Sometimes there are valid reasons for allowing a page to return a 404 status. But if so, make sure that you have a custom 404 page and that you update any internal links (i.e. don’t link internally to the 404 page). There are hundreds of factors an SEO audit can cover, which is why audit tools are so important. Alex Chris is a digital marketing consultant, author, and instructor.
Recent Comments